Ad Specs

We can no longer accept any Flash-based creative for any display and rich media campaigns.
Instead, send us HTML5 versions of the ads (must be third party served) or a different file type, such as an animated .gif or static image.
(This note is NOT to be considered for: Button/Portrait/Filmstrip/Interactive Halfpage/Skin-Layout Customization/Autoscout24 FirePlace/DEM/Newsletter. You can find more informations below)

We can only accept secure / https creatives (https redirect or jpg/gif banners + https trackings) for any display and rich media campaign on SKYSCANNER.IT and AUTOSCOUT24

Clicking here you will find a IAB HTML5 guidance for ad designers & creative technologists.

Redirect accepted

Index

  1. Standard Ads
  2. Rich Media Ads
  3. Mobile Ads
  4. Video Ads
  5. Newsletter / DEM
  6. Skin / Custom Layout
  7. Native
  8. Autoscout24
  9. Linkedin
  10. Fandom
  11. Flipboard

Standard Ads

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⚠ Creative must be submitted at least 3 working days before campaign launch date.
Size Expansion Formats Max Weight Other
Leaderboard 728x90 - HTML (redirect) or GIF/JPEG 40 Kb
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Skyscraper 120x600 -
    Wide Skyscraper 160x600 -
    Rectangle / MPU 300x250 -
    Half Page 300x600 -
    Button 300x90
    300x100
    - GIF/JPEG 30 Kb
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker accepted
  • Masthead / Billboard 970x250 - HTML (redirect) or GIF/JPEG 100 Kb for non-rich, 2.2 Mb for videos Demo
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Rich Media Ads

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Leaderboard
    Expandable
    728x90 728x300 Request a template 2.2 Mb
  • Expansion downwards / left
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Rectangle
    Expandable
    300x250 600x250 Template
    Half Page
    Expandable
    300x600 600x600 Template
    FloorAd 100% width x 97 1010x262 Template
    Portrait 300x1050 - Template/Demo
    Filmstrip 300x600 - Request a template
    ScreenAd 728x90+640x450 - HTML (redirect) or GIF/JPEG 120 Kb for non-rich, 2.2 Mb for videos
    Overlayer 500x500 - GIF/JPEG 80 Kb for non-rich, 2.2 Mb for videos

    Mobile Ads

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    ⚠ Creative must be submitted at least 3 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Mobile Standards 320x50
    300x50
    300x250
    - HTML (redirect) or GIF/JPEG 30 Kb
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Tablet 728x90
    300x250
    - 50 Kb
    Mobile Interstitial 320x480 - 100 Kb
    Mobile Video
    Expandable
    320x50 320x480 MP4 Video + GIF/JPEG 1 Mb Demo/Documentation
  • Redirect NOT accepted
  • Mobile Interscroller 100% Width/Height - Template 2.2 Mb Guidelines/Technical Documentation/Demo/Preview
    Special Functionalities (Guidelines)
    DriveToStore Preview
    WhatsApp Preview
    AddToCalendar Preview
    Countdown Preview

    Video Ads

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    ⚠ Creative must be submitted at least 4 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Videobox 300x250 - HTML (+ MP4 Video) 2.2 Mb
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • InContent Video Video Size - VAST URL / MP4, 30 Sec Max 2.2 Mb
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Preroll Video Size - VAST URL / MP4, 30 Sec Max
    Cornered Video Video Size (16:9 Aspect Ratio) - VAST URL / MP4 between 30 and 90 Sec
  • Please provide progress bar hex color code (default: #4d0d8c)
  • If branded, please provide 50 px high png logo
  • Newsletter / DEM

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    DEM Borsa Italiana - - HTML - Guidelines
    DEM Wolters Kluwer
    (Ipsoa/Altalex/Teknoring)
    500x500 - HTML or JPEG (please do not use animated images!) 100 Kb
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Provide sender & subject (IF PUBLISHER ALLOWS IT)
  • DEM Email.it -
    DEM Trend-Online - JPEG 200 Kb
    DEM Comedi
    (Motociclismo/Automobilismo/Runner's World)
    600x600 - HTML/JPEG/GIF (please do not use animated images!) 100 Kb Guidelines
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Provide sender & subject (IF PUBLISHER ALLOWS IT)
  • Newsletter
    Ipsoa
    728x90+300x250 - JPEG/GIF/PNG
    (please do not use
    animated
    images!)
    40 Kb
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Provide some text (please contact account)
  • Newsletter
    Trend-Online
    600x250 - 60 Kb Demo
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Provide some text (please contact account)
  • Skin / Custom Layout

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Desktop Skin WebAds Network TOP 1020x113
    LEFT 100% Width/Height (w/ CTA on the right side)
    RIGHT 100% Width/Height (w/ CTA on the left side)
    - Template 2.2 Mb Technical Documentation/Demo 1/Demo 2/Demo 3/Preview
  • We need all the assets (PSD, font, ...)
  • Communicate your message within the area of common screen sizes
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Mobile Skin Responsive - Template 2.2 Mb Technical Documentation/Demo/Preview 1/Preview 2
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Borsa Italiana Skin 2000x1000 - GIF/JPEG 180 Kb Demo

    Native

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Native Ad 300x400
    500x500
    800x450
    900x500
    400x200 logo
    - JPEG (+ VAST URL for video ads) - Guidelines
  • Title: max 80 characters including spaces
  • Description: max 300 characters including spaces
  • Impression tracker and click tracker allowed
  • Autoscout24

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    ⚠ All third party tags/links/URLs MUST be HTTPS / Secure
    Size Expansion Formats Max Weight Other
    Mobile Ads AS24 320x50
    320x100
    - HTML (redirect) or GIF/JPEG 30 Kb
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Skin AS24
    FirePlace
    Crossdevice
    TOP 1120x90
    LEFT 160x600 or 160x1000
    RIGHT 160x600 or 160x1000
    BRANDBOX L 1100x430
    BRANDBOX M1 1023x460
    BRANDBOX M2 896x460
    BRANDBOX S 509x192
    - GIF/JPEG/HTML (redirect) 340 Kb Guidelines/Template
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Make sure the background of your creative is not white across all ad placements. There must be contrast with the other parts of the site.
  • Skin AS24
    FirePlace Video
    Crossdevice
    TOP 1120x90
    LEFT 160x600 or 160x1000
    RIGHT 160x600 or 160x1000
    BRANDBOX L 1100x430
    BRANDBOX M1 1023x460
    BRANDBOX M2 896x460
    BRANDBOX S 509x192
    - GIF/JPEG/HTML (redirect)
    AVI/MP4/MPG/MOV/WMV
    340 Kb
    Video 16:9, max 5 Mb, 30 sec
    Guidelines/Template/Demo
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Make sure the background of your creative is not white across all ad placements. There must be contrast with the other parts of the site.
  • InList / Annunci Sponsorizzati 852x640
    160x80 logo
    - - - Guidelines
  • Title: max 35 characters including spaces
  • Body: max 44 characters including spaces
  • CTA: max 20 characters including spaces
  • InList Video/ Annunci Sponsorizzati Video 640x360 MP4
    160x80 logo
    - - 5 Mb
  • Title: max 24 characters including spaces
  • Body: max 30 characters including spaces
  • CTA: max 14 characters including spaces
  • Rich Media & Native Ads Smartphone - - - - Guidelines
    Supersize 822x90+160x1000 - Request a template 50 Kb x size
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Mega InPage 728x300 - HTML (redirect) or GIF/JPEG 60 Kb
    TrueView in-stream YouTube/GDN Video

    CTA

    Headline

    300x60 Image Companion (optional)
    - Video URL

    Text

    JPEG/GIF/PNG
    12 sec to 3 min Video

    10 chars CTA

    15 chars Headline

    150 Kb Image
    Guidelines

    Linkedin

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Rectangle / MPU 300x250 - HTML (redirect) or GIF/JPEG 40 Kb
  • All third party tags/links/URLs MUST be HTTPS / Secure
  • Animation must end after 30 seconds MAX with a static frame
  • Sound must be user initiated on mouse over or play button action
  • 1 pixel border required for white or transparent backgrounds
  • Video must be user initiated
  • We do not allow the setting of "Flash cookies" (also known as LSO - Local Shared Objects)
  • Rectangle / MPU
    Expandable
    300x250 600x250 HTML (assets) or GIF/JPEG 2.2 Mb, 100 Kb for non-rich
  • All third party tags/links/URLs MUST be HTTPS / Secure
  • Animation must end after 30 seconds MAX with a static frame
  • Sound must be user initiated on mouse over or play button action
  • 1 pixel border required for white or transparent backgrounds
  • Video must be user initiated
  • Creative must be user-initiated (either click-initiated or mouse-over initiated)
  • Must expand to the left
  • Roll over ads must have roll over hotspot of up to 1/8 size of the ad. Entire ad cannot be roll over. Please add call to action ESPANDI in order to invite to expand the ad
  • Must include clear CLOSE X button in at least 10pt type (single "X" not accepted)
  • We do not allow the setting of "Flash cookies" (also known as LSO - Local Shared Objects)
  • Spotlight Ad 300x250 - - - Please fill out this form
    Follower Ad 300x250 - - - Please fill out this form
  • Headline: max 50 characters including spaces
  • Subheadline: max 70 characters including spaces
  • InMail - - - - Please fill out this form/Guidelines/Tutorial/Lead Gen Form (InMail)
  • Provide 300x250 image (jpeg/non-animated gif/png) 40kb max
  • Sponsored Updates /
    Direct Sponsored Content
    - - - - Guidelines/Please fill out this form/Lead Gen Form (SSU/DSC)
    Organic post: client/agency must grant WebAds page administrator rights
    DSC: client/agency must designate WebAds as Sponsored Content Poster
    Lead Gen Form: client/agency must designate WebAds as Lead Gen Form Manager
    Video Ads 1:1
    4:3
    16:9
    - Video: MP4
    Audio: AAC/MPEG4
    200 Mb Guidelines/Please fill out this form/Lead Gen Form (Video)
  • Lenght: 30 min max
  • Frame rate: less than 30 FPS
  • Carousel Ads - - - - Guidelines/Please fill out this form/Lead Gen Form (Carousel)
    Text Ads - - Text - Guidelines/Please fill out this form
  • Headline: max 25 characters including spaces
  • Description: max 75 characters including spaces
  • 100x100 image optional
  • Content Ads
    Expandable Content Ads
    300x250 600x250 - - Please see here

    Fandom

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    ⚠ Creative must be submitted at least 7 working days before campaign launch date.
    Listing of all formats
    Size Expansion Formats Max Weight Other
    Cross-Platform VIDEO FAN TAKEOVER Impact Unit (Desktop/Tablet): 1600x400
    Resolve Unit (Desktop/Tablet): 1600x160
    Impact Unit (Mobile): 640x360
    Resolve Unit (Mobile): 640x210
    Video: 1920x1080
    300x600
    300x250
    - - - Guidelines
    IF CLIENT BUILDS: You will find the PSD templates you need in this link here: https://drive.google.com/drive/folders/1Fr1DQGEhmbEpj_8khQpgyiPEn-kZTfOS
  • 1x1 tracking (Impact unit must be served by FANDOM)
  • 300x600 and 300x250 can be supplied as 3rd party ad tags on the Video Fan takeover (or provide additional 1x1 tracking)

  • IF FANDOM BUILDS: Please send the following assets, along with any creative direction.
  • Hi-res, layered PSDs (not JPEG/PNG/GIF) for all creative including backgrounds, fonts, textures, logos, primary images of characters or products.
  • .MP4, .MOV or similar video file (under 60MB), :30 Max - 1920x1080 resolution
  • Any required legal copy
  • CTA button copy
  • 1x1 tracking (Impact unit must be served by FANDOM)
  • 300x600 and 300x250 can be supplied as 3rd party ad tags (or provide additional 1x1 tracking
  • Cross-Platform FAN TAKEOVER Impact Unit (Desktop/Tablet): 1600x400
    Resolve Unit (Desktop/Tablet): 1600x160
    Impact Unit (Mobile): 640x360
    Resolve Unit (Mobile): 640x210
    300x600
    300x250
    - - - Guidelines
    Fandom Video 1920x1080 - VAST/MP4/MOV 60 Mb, from 15 to 30 sec Impression tracker and click tracker allowed
    Interscroller 320x480 Not allowed 3rd Party Tags (Celtra only) otherwise must be built by Wikia 60 Mb, 30 sec
  • Guidelines
  • Max. Initial Load 200 Kb
  • Minimum 24 fps for video
  • 15 sec max lenght for animation
  • Z-index range 0-49999
  • This ad product is powered by Celtra. The ad appears after the user scrolls down the mobile page and can easily be scrolled past.
  • Impression tracker and click tracker allowed

    Flipboard

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    ⚠ Creative must be submitted at least 7 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Standard Ads 300x250
    300x600
    - - - Guidelines
    Full Screen - - - - Guidelines
    In-Feed Video - - VAST - Guidelines
    Programmatic Constructed Native 1200x627 - JPEG
    Text
    100 Kb Guidelines
  • Headline: max 25 characters including spaces
  • Description: max 50 characters including spaces
  • CTA: max 15 characters including spaces
  • Programmatic In-Feed Video - - VAST - Guidelines
    Promoted Content - - Content URL(s)
    Text
    200x200 Logo
    - Guidelines
  • Brand Name: max 15 characters including spaces
  • Promoted Story - - Content URL(s)
    Text
    200x200 Avatar
    - Guidelines
  • Brand Name: max 15 characters including spaces
  • Theme Tile: max 15 characters including spaces