Ad Specs

We can no longer accept any Flash-based creative for any display and rich media campaigns.
Instead, send us HTML5 versions of the ads (must be third party served) or a different file type, such as an animated .gif or static image.
(This note is NOT to be considered for: Button/Portrait/Filmstrip/Interactive Halfpage/Skin-Layout Customization/Autoscout24 FirePlace/DEM/Newsletter. You can find more informations below)

We can only accept secure / https creatives (https redirect or jpg/gif banners + https trackings) for any display and rich media campaign on SKYSCANNER.IT and AUTOSCOUT24

Clicking here you will find a IAB HTML5 guidance for ad designers & creative technologists.

Redirect accepted

Index

  1. Standard Ads
  2. Rich Media Ads
  3. Mobile Ads
  4. Video Ads
  5. Newsletter / DEM
  6. Skin / Custom Layout
  7. Native
  8. Autoscout24
  9. Skyscanner
  10. Linkedin
  11. UpDay
  12. Fandom
  13. Flipboard

Standard Ads

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⚠ Creative must be submitted at least 3 working days before campaign launch date.
Size Expansion Formats Max Weight Other
Leaderboard 728x90 - HTML (redirect) or GIF/JPEG 40 Kb
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Skyscraper 120x600 -
    Wide Skyscraper 160x600 -
    Rectangle / MPU 300x250 -
    Half Page 300x600 -
    Button 300x90
    300x100
    - GIF/JPEG 30 Kb
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker accepted
  • Masthead / Billboard 970x250 - HTML (redirect) or GIF/JPEG 100 Kb for non-rich, 2.2 Mb for videos Demo
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Rich Media Ads

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Leaderboard
    Expandable
    728x90 728x300 Request a template 2.2 Mb
  • Expansion downwards / left
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Rectangle
    Expandable
    300x250 600x250 Template
    Half Page
    Expandable
    300x600 600x600 Template
    FloorAd 100% width x 97 1010x262 Template
    Portrait 300x1050 - Template/Demo
    Filmstrip 300x600 - Request a template
    ScreenAd 728x90+640x450 - HTML (redirect) or GIF/JPEG 120 Kb for non-rich, 2.2 Mb for videos
    Overlayer 500x500 - GIF/JPEG 80 Kb for non-rich, 2.2 Mb for videos

    Mobile Ads

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    ⚠ Creative must be submitted at least 3 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Mobile Standards 320x50
    300x50
    300x250
    - HTML (redirect) or GIF/JPEG 30 Kb
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Tablet 728x90
    300x250
    - 50 Kb
    Mobile Interstitial 320x480 - 100 Kb
    Mobile Video
    Expandable
    320x50 320x480 MP4 Video + GIF/JPEG 1 Mb Demo/Documentation
  • Redirect NOT accepted
  • Mobile Interscroller 100% Width/Height - Template 2.2 Mb Guidelines/Technical Documentation/Demo/Preview
    Special Functionalities (Guidelines)
    DriveToStore Preview
    WhatsApp Preview
    AddToCalendar Preview
    Countdown Preview

    Video Ads

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    ⚠ Creative must be submitted at least 4 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Videobox 300x250 - HTML (+ MP4 Video) 2.2 Mb
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • InContent Video Video Size - VAST URL / MP4, 30 Sec Max 2.2 Mb
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Preroll Video Size - VAST URL / MP4, 30 Sec Max
    Cornered Video Video Size (16:9 Aspect Ratio) - VAST URL / MP4 between 30 and 90 Sec
  • Please provide progress bar hex color code (default: #4d0d8c)
  • If branded, please provide 50 px high png logo
  • Newsletter / DEM

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    DEM Borsa Italiana - - HTML - Guidelines
    DEM Wolters Kluwer
    (Ipsoa/Altalex/Teknoring)
    500x500 - HTML or JPEG (please do not use animated images!) 100 Kb
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Provide sender & subject (IF PUBLISHER ALLOWS IT)
  • DEM Comedi
    (Motociclismo/Automobilismo/Runner's World)
    -
    DEM Email.it -
    DEM Trend-Online - JPEG 200 Kb
    Newsletter
    Ipsoa
    728x90+300x250 - JPEG/GIF/PNG
    (please do not use
    animated
    images!)
    40 Kb
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Provide some text (please contact account)
  • Newsletter
    Trend-Online
    600x250 - 60 Kb Demo
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Provide some text (please contact account)
  • Skin / Custom Layout

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Desktop Skin WebAds Network TOP 1020x113
    LEFT 100% Width/Height (w/ CTA on the right side)
    RIGHT 100% Width/Height (w/ CTA on the left side)
    - Template 2.2 Mb Technical Documentation/Demo 1/Demo 2/Demo 3/Preview
  • We need all the assets (PSD, font, ...)
  • Communicate your message within the area of common screen sizes
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Mobile Skin Responsive - Template 2.2 Mb Technical Documentation/Demo/Preview 1/Preview 2
  • Redirect NOT accepted
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Borsa Italiana Skin 2000x1000 - GIF/JPEG 180 Kb Demo

    Native

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Native Ad 300x400
    500x500
    800x450
    900x500
    400x200 logo
    - JPEG (+ VAST URL for video ads) - Guidelines
  • Title: max 80 characters including spaces
  • Description: max 300 characters including spaces
  • Impression tracker and click tracker allowed
  • Autoscout24

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    ⚠ All third party tags/links/URLs MUST be HTTPS / Secure
    Size Expansion Formats Max Weight Other
    Mobile Ads AS24 320x50
    320x100
    - HTML (redirect) or GIF/JPEG 30 Kb
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Skin AS24
    FirePlace
    Crossdevice
    TOP 1120x90
    LEFT 160x600 or 160x1000
    RIGHT 160x600 or 160x1000
    BRANDBOX L 1100x430
    BRANDBOX M1 1023x460
    BRANDBOX M2 896x460
    BRANDBOX S 509x192
    - GIF/JPEG/HTML 340 Kb Guidelines/Template
  • Impression tracker NOT accepted
  • Click tracker allowed
  • Make sure the background of your creative is not white across all ad placements. There must be contrast with the other parts of the site.
  • InList / Annunci Sponsorizzati 852x640
    160x80 logo
    - - - Guidelines
  • Title: max 35 characters including spaces
  • Body: max 44 characters including spaces
  • CTA: max 20 characters including spaces
  • Rich Media & Native Ads Smartphone - - - - Guidelines
    Supersize 822x90+160x1000 - Request a template 50 Kb x size
  • Sound must be user initiated
  • Redirect accepted
  • Impression tracker and click tracker allowed
  • Mega InPage 728x300 - HTML (redirect) or GIF/JPEG 60 Kb

    Skyscanner

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Native Home Page 800x800
    300x150 logo
    - PNG/JPEG
    Text
    - Guidelines
  • All third party tags/links/URLs MUST be HTTPS / Secure
  • Impression tracker and click tracker allowed
  • Headline: max 21 characters including spaces
  • Call to Action: max 21 characters including spaces
  • Native Inline 120x60 logo (desktop)
    120x30 logo (mobile)
    - PNG/JPEG
    Text
    - Guidelines
  • All third party tags/links/URLs MUST be HTTPS / Secure
  • Impression tracker and click tracker allowed
  • Headline: max 50 characters including spaces
  • Body text: max 90 characters including spaces
  • Maximum of 3 copy versions
  • Dynamic Ad 276x44 logo - PNG
    Text
    - Guidelines
  • All third party tags/links/URLs MUST be HTTPS / Secure
  • Impression tracker and click tracker allowed
  • Newsletter 564x282 - PNG - Guidelines
  • Creative must be final: no changes to copy, imagery once submitted.
  • Text is optional
  • Click tracker allowed
  • Headline: max 50 characters including spaces
  • Body copy: max 120 characters including spaces
  • Button copy: max 15 characters including spaces
  • Linkedin

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    ⚠ Creative must be submitted at least 5 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Rectangle / MPU 300x250 - HTML (redirect) or GIF/JPEG 40 Kb
  • All third party tags/links/URLs MUST be HTTPS / Secure
  • Animation must end after 30 seconds MAX with a static frame
  • Sound must be user initiated on mouse over or play button action
  • 1 pixel border required for white or transparent backgrounds
  • Video must be user initiated
  • We do not allow the setting of "Flash cookies" (also known as LSO - Local Shared Objects)
  • Rectangle / MPU
    Expandable
    300x250 600x250 HTML (assets) or GIF/JPEG 2.2 Mb, 100 Kb for non-rich
  • All third party tags/links/URLs MUST be HTTPS / Secure
  • Animation must end after 30 seconds MAX with a static frame
  • Sound must be user initiated on mouse over or play button action
  • 1 pixel border required for white or transparent backgrounds
  • Video must be user initiated
  • Creative must be user-initiated (either click-initiated or mouse-over initiated)
  • Must expand to the left
  • Roll over ads must have roll over hotspot of up to 1/8 size of the ad. Entire ad cannot be roll over. Please add call to action ESPANDI in order to invite to expand the ad
  • Must include clear CLOSE X button in at least 10pt type (single "X" not accepted)
  • We do not allow the setting of "Flash cookies" (also known as LSO - Local Shared Objects)
  • Spotlight Ad 300x250 - - - Please fill out this form
    Follower Ad 300x250 - - - Please fill out this form
  • Headline: max 50 characters including spaces
  • Subheadline: max 70 characters including spaces
  • InMail - - - - Please fill out this form/Guidelines/Tutorial/Lead Gen Form (InMail)
  • Provide 300x250 image (jpeg/non-animated gif/png) 40kb max
  • Sponsored Updates /
    Direct Sponsored Content
    - - - - Guidelines/Please fill out this form/Lead Gen Form (SSU/DSC)
    Organic post: client/agency must grant WebAds page administrator rights
    DSC: client/agency must designate WebAds as Sponsored Content Poster
    Lead Gen Form: client/agency must designate WebAds as Lead Gen Form Manager
    Video Ads 4:3
    16:9
    - Video: MP4
    Audio: AAC/MPEG4
    200 Mb Guidelines/Please fill out this form/Lead Gen Form (Video)
  • Lenght: 30 min max
  • Frame rate: less than 30 FPS
  • Carousel Ads - - - - Guidelines/Please fill out this form/Lead Gen Form (Carousel)
    Textlink - - Text - Guidelines
  • Headline: max 25 characters including spaces
  • Description: max 75 characters including spaces
  • 50x50 image optional
  • Content Ads
    Expandable Content Ads
    300x250 600x250 - - Please see here

    UpDay

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    ⚠ Creative must be submitted at least 7 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Display Ad Card 640x1136
    640x1036
    - JPG/GIF/BMP/PNG/HTML5/MRAID 100 Kb physically unpacked
    150 Kb redirect
    Guidelines
    Native Ad Card 840x480
    128x128 logo
    - JPG/PNG 200 Kb Guidelines
  • Title: max 50 characters including spaces
  • Main text: max 250 characters including spaces
  • Brand name: max 35 characters including spaces
  • Brand Story - - Text - Guidelines

    Fandom

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    ⚠ Creative must be submitted at least 7 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Fan Takeover (Static) 1440x480
    300x250/300x600
    1440x288
    640x360
    - GIF/JPEG/PSD - Demo
    Video Billboard Roadblock 1700x800
    970x250
    300x250/300x600
    - GIF/JPEG + 3rd party tags - Demo/Template
  • 1700x800 Skin 150 Kb max
  • Video lenght 15 sec max (max 3 loops)
  • Expansion is allowed for the MPU (300x250->600x250)
  • Mobile Interscroller 320x480 - 3rd party tags (CELTRA) - Demo
    Fandom Video 640x480 - VAST 2.0/MOV/MP4 - Demo/Guidelines

    Flipboard

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    ⚠ Creative must be submitted at least 7 working days before campaign launch date.
    Size Expansion Formats Max Weight Other
    Standard Ads 300x250
    300x600
    - - - Guidelines
    Full Screen - - - - Guidelines
    In-Feed Video - - VAST - Guidelines
    Programmatic Constructed Native 1200x627 - JPEG
    Text
    100 Kb Guidelines
  • Headline: max 25 characters including spaces
  • Description: max 50 characters including spaces
  • CTA: max 15 characters including spaces
  • Programmatic In-Feed Video - - VAST - Guidelines
    Promoted Content - - Content URL(s)
    Text
    200x200 Logo
    - Guidelines
  • Brand Name: max 15 characters including spaces
  • Promoted Story - - Content URL(s)
    Text
    200x200 Avatar
    - Guidelines
  • Brand Name: max 15 characters including spaces
  • Theme Tile: max 15 characters including spaces